Competition and market research is an essential part of strategic management and strategy planning. The main goal is to determine the strength and weaknesses of the competition and to provide heads up for the customers.
The cloud based software of Business Intelligence:
helps to improve sales and strategy development
filters the right information and monitors news in relation to specific markets and competition
gives assistance to interpret information about the competition, the industry, and the changes of internal and external rulings
collects and categorizes the information according to the customer’s requirements
guarantees easy access to data
works with links, images, digital content in searchable form
provides up-to-date, objective information showing the difference between successful companies and companies falling behind
identifies the primary motivation factors of consumers
maps the changes in the situation of suppliers and decision makers in the market
This software helps decision makers in evaluating expected results and in improving sales, therefore it makes its users faster and more effective.